How Do I Use One?
Whether you are a global enterprise, or a locally focused company, establishing a presence on the Internet is a must. The first step is, of course, selecting a domain name to serve as the access point to your Web site. Now, with the availability of Internationalized Domain Names, you can select a name that will be most meaningful and effective for your audience or market.
Localize your website to more effectively reach target your audience
According to Global Reach, 60% of the Internet users in 2002 are non-English speakers. Companies that do not address this market segment are missing out on an enormous opportunity.
Accurately represent your Web identity
If you are a locally focused business whose name and identity are in your own language and script, you no longer have to translate or transliterate your name into ASCII characters to better fit the Web. The Web can now be more flexible to better fit your needs.
Protect your brand
You can protect your brands, trademarks and identities in whatever language or script you deem relevant to your business.
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